A poperty attracts the most attention whe it is first listed.  If your home is priced above market value, you miss out on the first and most important prospective purchasers. If a house is priced right from the start it sells for the highest price. A lot of times, someone will want to price it high and consider reducing it later. This concept usually results in the Seller receiving lower offers. By then, agents have seen the property and have access to the history of the listing and they know how long it's been on the market and when it was reduced.  There may have been other sales in the area that will inevidibly affect your price. 


Prospective purchasers must be intrigued from the start. Today, the inventory may be low, but the Buyer is not one to just buy what's out there.  They wait until they get what they want. Your home must stand well above the competition.  In order to receive offers, you must maintain your home and stage it. While professional decorators are not necessary, you do need to eliminate all clutter, touchup paint, polish shiny surfaces and have it clean, clean, clean. Buyers do not give you a second chance to make a good impression.  


Knowing the ins and outs of mortgages, liens, tax data, plat information, etc. is not a part time job.  Knowing the area and what is happening in real estate is crucial for buyers and sellers to be happy with their decisions.  If you are looking at property on Lake Lanier, you need someone who is knowledgable of lake levels, dock information, restrictions, etc. 

All REALTORS are licensed to sell real estate as an agent or a broker, but not all real estate agents are REaltors.  REaltors belong to the National Association of Realtors and pledge to follow the Code of Ethics, a comprehensive list of 17 articles and underlying standards of practice, which establish levels of conduct that are higher than ordinary business practices or those required by law.  Fewer than half of all licensees are REALTORS.